Why Use Illustration?

Illustration aids visualization of ideas in a way most other representational mediums are unable to do.

Illustration can:

  • Provide visual representation of something described in the text
  • Evoke emotion
  • Communicate subtle themes by diverse styling
  • Visualize, step-by-step, a set of instructions
  • Clarify complex ideas that are difficult to describe
  • Support a narrative through artistic expression
  • Stress the subject matter
  • Expand on linguistic concepts
  • Give characters a face or likeness
  • Link brands to ideas
  • Set a tone from whimsical to serious
  • Enhance the text
  • Bring color and life to any layout