Illustration aids visualization of ideas in a way most other representational mediums are unable to do.
Illustration can:
- Provide visual representation of something described in the text
- Evoke emotion
- Communicate subtle themes by diverse styling
- Visualize, step-by-step, a set of instructions
- Clarify complex ideas that are difficult to describe
- Support a narrative through artistic expression
- Stress the subject matter
- Expand on linguistic concepts
- Give characters a face or likeness
- Link brands to ideas
- Set a tone from whimsical to serious
- Enhance the text
- Bring color and life to any layout