Vector art is any digital artwork in which the shapes in the art are represented by mathematical equations within a computer. Geometric shapes like lines, waves, single points and curves are placed together by the artist to create an illustration while the computer keeps track of each item’s location, curve and relative proportion to the…
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Graphic Design Principle #1
Design: Organizing Elements There are only a very few “elements” of design, and the graphic design process can be thought of as the meaningful organization of these elements. The elements of design, and their interactions, determine the visual character of every part of a design: type, text, graphics, backgrounds, etc. Good design begins, simply, with…
The Art of Logo Design
The silent vocabulary of logos surround us every day. Examine the thought and artistic thinking that goes into logo design. Watch this 6-minute PBS OffBook documentary.
White Space
You say “empty space,” I say “white space.” But what does white space say about you? Do you want a down-market look or the sophistication and elegance of an upscale brand? Read an article about white space and never say “empty” again.
Stride for Strays, October 2012
Event design project for Stride for Strays, a 3k fundraising walk, to be held at Curtis Hixon Waterfront Park in October, hosted by the Animal Coalition of Tampa, a non-profit organization dedicated to low cost surgical and medical services for animals. We were selected as the design firm because of our energetic approach to design.
Total event design – Floridata’s Uncorked 2012
For the second year in a row we have been tapped for the design of Clearwater’s premiere wine/gourmet food tasting event. From signage to the website, Creative Advantage will be providing the creative. Last year the event was sold out! We hope our design will contribute to a repeat performance.
Site Reboot
We really wanted a platform to let our clients know the scope and variety of our work.